MINO Agency partners with cultural organisations navigating change. We design strategies and organisational development processes that help institutions rethink their role, strengthen their practice and build the conditions for long-term renewal.
Most change in cultural organisations happens at the surface. New mission statements, new programmes or new structures are introduced, while the deeper patterns that shape an organisation — how decisions are made, whose voices carry weight, what remains unspoken — often stay the same.
Our work starts there.
Over the past four years we’ve worked with organisations including KMSKA, Rubenshuis, FOMU, Flanders DC, House of European History and, currently, M HKA.
Every organisation is different, but the work shares a common starting point: creating the conditions to look beneath the surface. Together we make visible the assumptions, relationships and habits that quietly shape everyday decisions. Not because we have the answers, but because meaningful change only becomes possible once these dynamics can be recognised, discussed and owned collectively.
Lasting change doesn’t come from one strategy, one director or one workshop. It grows when people across an organisation begin to question old assumptions together, learn from one another and take shared responsibility for the changes they want to see. We create the conditions for that to happen — connecting people, perspectives and knowledge that don’t often meet, and helping those already driving change find one another. Because organisations don’t renew themselves through plans alone, but through the people who carry them.
For us, renewal isn’t about new formats or ambitious language. It’s about whether an organisation becomes capable of listening differently, sharing ownership differently and making decisions differently. Because lasting change doesn’t happen when structures are redesigned on paper. It happens when the people who shape those structures begin to work differently together.
Challenge – M HKA commissioned MINO Agency as an independent strategic partner to develop the foundation for the roadmap guiding the museum’s transition towards a new institutional model.
Scope – We designed and led the research process, including interviews, a sector-wide survey, strategy labs with museum staff and conversations across the cultural field. We analysed the findings and synthesised them into strategic scenarios and the roadmap.
Output – A strategic roadmap bringing together the findings of the research process, organisational analysis and strategic scenarios into a clear direction for M HKA’s transition towards a new institutional model.
Organisation-wide diversity and decolonisation strategy
Challenge – Rubenshuis commissioned MINO to design and lead an organisation-wide diversity and decolonisation trajectory.
Scope – We conducted an organisational scan (interviews) and developed a Theory of Change, impact vision and strategic action plan for all departments. Implementation through hospitality and inclusion training for guides, volunteers and front-of-house staff, and inspirational sessions on decolonisation.
Output – An organisational scan, Theory of Change, strategic action plan, hospitality training framework.
Challenge – KMSKA commissioned MINO to develop an organisation-wide policy on diversity, accessibility and inclusion for the museum’s 2022–2025 policy period.
Scope – Conducted interviews across all departments (organisational scan), developed a D&I policy, designed the monitoring framework, and facilitated the implementation through working sessions and coaching with staff and leadership.
Output – An organisation-wide D&I policy and action plan, a monitoring framework, implementation roadmap.
Challenge – VRT commissioned MINO to curate the programme for the 2025 Arts Festival on AI and digital technologies in the cultural sector.
Scope – We developed the curatorial concept, selected and coached the participating artists, curated the exhibition and public talk, and developed the programme content and editorial framework.
Output – A curated exhibition, public programme, artist selection and editorial content.
Challenge – Flanders DC commissioned MINO to develop and embed a diversity and inclusion strategy across the organisation.
Scope – We conducted an organisational assessment, developed a shared D&I vision, integrated the perspective of young cultural creatives throughout the process, and developed a strategic action plan with priorities across programme, audiences, partnerships, communications and people.
Output – A shared D&I vision, strategic action plan, and recommendations for implementation.
Challenge –Following an organisational restructuring, SAAMO commissioned MINO to strengthen collaboration across teams and embed a shared organisational culture based on safety, trust and responsibility.
Scope – We conducted an organisational assessment, facilitated coaching sessions across all teams, developed a shared framework around safety, trust and responsibility, and designed a methodology for implementation across the organisation. We also delivered organisation-wide learning sessions on inclusive collaboration and communication.
Output – A shared values framework, recommendations for team practices, and an implementation methodology to embed the new organisational culture.
Challenge – Kazerne Dossin commissioned MINO to strengthen non-violent communication across teams and museum guides.
Scope – Organisational scan (interviews), developed a shared vision for staff, guides and front-of-house teams, delivered a training programme on inclusive communication, and recommendations for onboarding and training guides.
Output – A shared vision, training programme, and recommendations for onboarding and guide development.
> 1 in-person coaching session (1:1) on Leadership Assessment (half day)
> 1 in-person group training session on Strategic DE&I Integration (half day)
> 1 in-person coaching session (1:1) on Action Plan Prioritization (half day)
> 1 follow-up ‘refresher’ session after 3 months (half day)
> Inspirational content on the topic (articles, podcasts, video)
